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JICA-Net Multimedia-based Learning Materials   Sample Activities〔JICA Rural Development Department; Developing business mind among small-scale farmers: SHEP Approach spreading from Africa〕

Awareness starts from "knowing"

Changing the concept of farming from "grow and sell" to "grow to sell"- SHEP Approach was first developed in Kenya in 2006 as means to increase income of small-scale farmers who suffer poverty, through market-oriented production and improved marketing method. As a result of SHEP Approach, which combines psychology and economics, there are now more and more business-minded farmers who are capable of growing crops and managing their farms at the same time. At the TICAD V (the 5th Tokyo International Conference on African Development) held in June, 2013, the approach was highly acclaimed for its contribution to doubling income of some 2,500 farmers. Given such success in Kenya, JICA positioned SHEP as one of major pillars of agricultural assistance in Africa, and expanded adoption of the approach throughout the continent. Now, SHEP has been adopted in 23 countries as of 2018.

Model farmers' group that implements SHEP

However, SHEP Approach is not so widely known inside and outside JICA. Although there were several learning and presentation materials that introduced SHEP, there was no material that one could use to understand SHEP comprehensively. That is why we created this learning material, SHEP Approach "Promotion of Farming as a Business" Based on Motivation Theory, a concise and easy-to-grasp tool for understanding the concept of SHEP and its effect, as well as how to implement it in wider area.

The presentation tool to be used in the world on behalf of experts

Lecture on SHEP by international cooperation expert

The biggest advantage of this material is that it can be used in places where experts cannot be dispatched. Viewers can receive the same information as they would from expert's actual lecture. By just screening this video, you can efficiently introduce this innovating and outstanding approach anywhere in the world. We hope it will be fully utilized in training courses for government officers, agricultural extension workers and farmers in developing countries. We believe it can also be used within JICA for purposes such as expert training before dispatch or capacity building training, or as a learning material for consultants in farming-related field and JOCVs who are to use SHEP during their terms. It is also useful in events, trainings, workshops to promote understanding of SHEP. We also hope it will be used in presentation to other donors including international organizations, or at seminars and academic conferences targeted at researchers and students of economics, agriculture and agriculture development.

To support national economy of developing countries

There will be SHEP International Workshop in the Republic of South Africa in late April 2018, which will convene government officers from African countries where SHEP is implemented. We are planning to screen this leaning material at this workshop. We expect this material, combined with other SHEP materials, will further enhance understanding of SHEP and bring about a large impact. SHEP Approach is implemented not only in Africa, but also for projects in Nepal, El Salvador and Palestine. We hope this learning material drives expansion of SHEP Approach throughout the world and contributes to development of small-scale farmers who support economy of developing countries.

Yoko Ichikawa
Agriculture and Rural Development Group 2
JICA Rural Development Department

*The Material(s) mainly applied

SHEP Approach "Promotion of Farming as a Business" Based on Motivation Theory

This material explains JICA's SHEP Approach in the field of Agricultural and Rural Development. It looks at SHEP concept and its four essintial steps to be realize a Market-oriented Agriculture.
The material was created to publicize and disseminate the SHEP Approach which was born in Kenya in 2006. In recent years, it has already been implemented in 23 countries in Africa. Suggested uses for this material include other development agensies,universities, and training sessions in Japan and abroad.

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